Time to hit the beauty brakes, because there’s no need to speed to a decision. After all, there are several important foundation factors you should always consider. Starting with shade. Looking for the perfect color for your skin tone? Forget testing foundation on the back of the hand, as it’s much darker than your face. As for the neck? That can prove far too pale. Instead, opt for the jawline. Next comes texture. To find the right formula for you, simply ask yourself the following questions in the following order: Do I prefer a translucent, seamless finish, or am I on the hunt for more coverage? Do I want a matte or more satin result? And finally, do I prefer to apply with fingertips or an applicator?

As a general rule, skin-brightening liquid formulas offer up a satin-sheer look and easy fingertip application while compacts and powdery liquids designed with a sponge make for more coverage and matte results. Or, for beautifully buildable style complete with a light and natural semi-matte finish, go powder.